How would I benefit from using a facial toner?

How would I benefit from using a facial toner?

My staff and I at The Portland Girl are experts in the art of skincare. We can melt your tensions, extract your blackheads and leave your skin feeling smooth like a baby’s bottom. But being experts in skincare means that we also spend a good deal of time, thought and effort deciding what products we think would be best for your particular skin.   Because what you use at home EVERY day…is even more important than getting regular facials. It’s extremely frustrating to try to help clients improve their skin when they only come in once a month for a facial and then don’t take care of their skin the other 29 days of the month. It’s like someone going to personal training once a month and then ignoring their eating and working out for the rest of the month, but then expecting to see miraculous results. It’s silly!   Which brings me back to toner…   I’ve worked in skincare for over 8 years and I must say that selling toner has been the biggest uphill battle. Moisture cream and serum fly off the shelf, but toner…well, not so much! That is, until I learned to explain it in terms that my clients understood.   Yes- toner can help to reset the PH balance of your skin (which is slightly acidic at 5.5) post cleansing, but what does that REALLY mean for you?   PH Wha?? Well let’s start with a basic explanation of PH levels. PH actually means “potential hydrogen” and it describes the acid-alkaline ratio of a substance that ranges from 0 (most acidic) to 14...